Experiential Effects of Device-Dependent Voice Interactions: Resolving the Power Imbalance Between Voice-Assistants and Users
We investigate how consumer experiences originating from device-dependent voice interactions may have an effect on consequential marketing outcomes like the evaluation of status-related cues. Devices’ inherent constraints limit consumers’ use of language. Differential extents of accommodation creates friction in the interactive experience, which leads to compensatory processes with downstream consequences.
Citation:
Ana Valenzuela, David Luna, Christian Hildebrand, and Jessie Rui Du (2020) ,"Experiential Effects of Device-Dependent Voice Interactions: Resolving the Power Imbalance Between Voice-Assistants and Users", in NA - Advances in Consumer Research Volume 48, eds. Jennifer Argo, Tina M. Lowrey, and Hope Jensen Schau, Duluth, MN : Association for Consumer Research, Pages: 1011-1016.
Authors
Ana Valenzuela, Baruch College, USA
David Luna, University of Central Florida, USA
Christian Hildebrand, University of St. Gallen
Jessie Rui Du, Baruch College, Graduate Center, CUNY
Volume
NA - Advances in Consumer Research Volume 48 | 2020
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