Experiential Effects of Device-Dependent Voice Interactions: Resolving the Power Imbalance Between Voice-Assistants and Users

We investigate how consumer experiences originating from device-dependent voice interactions may have an effect on consequential marketing outcomes like the evaluation of status-related cues. Devices’ inherent constraints limit consumers’ use of language. Differential extents of accommodation creates friction in the interactive experience, which leads to compensatory processes with downstream consequences.



Citation:

Ana Valenzuela, David Luna, Christian Hildebrand, and Jessie Rui Du (2020) ,"Experiential Effects of Device-Dependent Voice Interactions: Resolving the Power Imbalance Between Voice-Assistants and Users", in NA - Advances in Consumer Research Volume 48, eds. Jennifer Argo, Tina M. Lowrey, and Hope Jensen Schau, Duluth, MN : Association for Consumer Research, Pages: 1011-1016.

Authors

Ana Valenzuela, Baruch College, USA
David Luna, University of Central Florida, USA
Christian Hildebrand, University of St. Gallen
Jessie Rui Du, Baruch College, Graduate Center, CUNY



Volume

NA - Advances in Consumer Research Volume 48 | 2020



Share Proceeding

Featured papers

See More

Featured

Dancing with Commercialism: Emphasizing Dramatism to Persuade

Yuxin Bai, Lancaster University, UK
Xin Zhao, Lancaster University, UK
Hayley Cocker, Lancaster University, UK

Read More

Featured

F12. Matching Green Advertising Strategies and Brand Positioning to Improve Brand Evaluation

Danielle Mantovani, Federal University of Paraná
Victoria Vilasanti, Federal University of Paraná
Marcelo Vinhal Nepomuceno, HEC Montreal, Canada
Cecilia Souto Maior, Federal University of Paraná

Read More

Featured

O4. Will Winning Always Encourage Risk Taking? The Effect of Competition Results and the Closeness of These Results

Beixi Wen, Renmin University of China
En-Chung Chang, Renmin University of China
Chunya Xie, Renmin University of China

Read More

Engage with Us

Becoming an Association for Consumer Research member is simple. Membership in ACR is relatively inexpensive, but brings significant benefits to its members.