To Delete Or to Keep: Effects of Data Request Frames on Consumers’ Willingness to Share Their Personal Information

We explore the impact of data request frames (provide vs. keep vs. delete) on consumers’ willingness to share information and their interaction with sensitivity of information and type of recipient. Consumers share least in keep frame and this effect occurs for low and medium but not for high sensitive information.



Citation:

Smriti Kumar, Elizabeth Miller, and George R. Milne (2020) ,"To Delete Or to Keep: Effects of Data Request Frames on Consumers’ Willingness to Share Their Personal Information", in NA - Advances in Consumer Research Volume 48, eds. Jennifer Argo, Tina M. Lowrey, and Hope Jensen Schau, Duluth, MN : Association for Consumer Research, Pages: 474-477.

Authors

Smriti Kumar, University of Massachusetts, USA
Elizabeth Miller, University of Massachusetts, USA
George R. Milne, University of Massachusetts, USA



Volume

NA - Advances in Consumer Research Volume 48 | 2020



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