In Defense of Happy Hedonism: Moving Beyond Materialism and Its Negative Impact on Well-Being

This research studies happy hedonism, analyzing its relationship with consumer well-being. It explores the idea that pursuing pleasure through the mere consumption of experiences and objects might positively contribute to consumer well-being. Three laboratory studies were conducted to explore the happy hedonism phenomenon and to distinguishing it from consumer materialism.



Citation:

Rita Coelho do Vale and Rik Pieters (2020) ,"In Defense of Happy Hedonism: Moving Beyond Materialism and Its Negative Impact on Well-Being", in NA - Advances in Consumer Research Volume 48, eds. Jennifer Argo, Tina M. Lowrey, and Hope Jensen Schau, Duluth, MN : Association for Consumer Research, Pages: 1207-1207.

Authors

Rita Coelho do Vale, Catolica Lisbon School of Business and Economics
Rik Pieters, Tilburg University, The Netherlands



Volume

NA - Advances in Consumer Research Volume 48 | 2020



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