What Are the Key Drivers of Consumer Preference For Crowdfunded Products?

Crowdfunding has emerged as an alternative means of financing new ventures. In this research, we ask whether and why having been crowdfunded carries any signal value for the broader market of observing consumers. Eight studies reveal that consumers demonstrate a preference for crowdfunded products over differently funded ones.



Citation:

Oguz A. Acar, Darren Dahl, Christoph Fuchs, and Martin Schreier (2020) ,"What Are the Key Drivers of Consumer Preference For Crowdfunded Products?", in NA - Advances in Consumer Research Volume 48, eds. Jennifer Argo, Tina M. Lowrey, and Hope Jensen Schau, Duluth, MN : Association for Consumer Research, Pages: 183-185.

Authors

Oguz A. Acar, City University of London, UK
Darren Dahl, University of British Columbia, Canada
Christoph Fuchs, TU Munich, Germany
Martin Schreier, WU Vienna, Austria



Volume

NA - Advances in Consumer Research Volume 48 | 2020



Share Proceeding

Featured papers

See More

Featured

When Does Slow Mean Luxurious?: The Effect of Product Motion Speed in Brand Communications on Status Perceptions

SungJin Jung, INSEAD, Singapore
David Dubois, INSEAD, France

Read More

Featured

The Ex-Money Effect: When and Why People Feel Connected to Outcomes that Involve Money They Previously Had

Charis Li, University of Florida, USA
Yanping Tu, University of Florida, USA

Read More

Featured

Promoting Well-being and Combating Harassment in the Academy

Ekant Veer, University of Canterbury, New Zealand
Zeynep Arsel, Concordia University, Canada
June Cotte, Ivey Business School
Jenna Drenten, Loyola University Chicago, USA
Markus Geisler, York University, Canada
Lauren Gurrieri, RMIT University
Julie L. Ozanne, University of Melbourne, Australia
Nicholas Pendarvis, California State University Los Angeles, USA
Andrea Prothero, University College Dublin
Minita Sanghvi, Skidmore College
Rajiv Vaidyanathan, University of Minnesota Duluth, USA
Stacy Wood, North Carolina State University

Read More

Engage with Us

Becoming an Association for Consumer Research member is simple. Membership in ACR is relatively inexpensive, but brings significant benefits to its members.