What Are the Key Drivers of Consumer Preference For Crowdfunded Products?

Crowdfunding has emerged as an alternative means of financing new ventures. In this research, we ask whether and why having been crowdfunded carries any signal value for the broader market of observing consumers. Eight studies reveal that consumers demonstrate a preference for crowdfunded products over differently funded ones.



Citation:

Oguz A. Acar, Darren Dahl, Christoph Fuchs, and Martin Schreier (2020) ,"What Are the Key Drivers of Consumer Preference For Crowdfunded Products?", in NA - Advances in Consumer Research Volume 48, eds. Jennifer Argo, Tina M. Lowrey, and Hope Jensen Schau, Duluth, MN : Association for Consumer Research, Pages: 183-185.

Authors

Oguz A. Acar, City University of London, UK
Darren Dahl, University of British Columbia, Canada
Christoph Fuchs, TU Munich, Germany
Martin Schreier, WU Vienna, Austria



Volume

NA - Advances in Consumer Research Volume 48 | 2020



Share Proceeding

Featured papers

See More

Featured

Digital Storytelling and Post-Trust Online Sperm Marketing

Jennifer Takhar, Institut Supérieur de Gestion, Paris, France.
Laetitia Mimoun, HEC Paris, France

Read More

Featured

Consumer Reluctance Toward Medical Artificial Intelligence: The Underlying Role of Uniqueness Neglect

Chiara Longoni, Boston University, USA
Andrea Bonezzi, New York University, USA
Carey K. Morewedge, Boston University, USA

Read More

Featured

O6. Be Aware of Your Suspicion: When “Being Suspicious” Ironically Leads to Suboptimal Judgment- and Decision-Making

Julie Verstraeten, Ghent University, Belgium
Tina Tessitore, INSEEC Business School, France
Maggie Geuens, Ghent University, Belgium

Read More

Engage with Us

Becoming an Association for Consumer Research member is simple. Membership in ACR is relatively inexpensive, but brings significant benefits to its members.