Marketing’S Role in Promoting Common Good: a Systematic Examination and an Agenda For Future Inquiry

We examine the role marketing has played in promoting the ‘common-good’ by conducting a systematic multi-method, multi-journal inquiry. Marketing consistently contributes to a dialogue of common-good by publishing impactful articles in areas like health and CSR. Opportunity exists for greater contributions to important areas such as gender-empowerment and education.



Citation:

Benét DeBerry-Spence, Lez Ecima Trujillo Torres, Rumela Sengupta, Jia Chen, and Kohei Matsumoto (2020) ,"Marketing’S Role in Promoting Common Good: a Systematic Examination and an Agenda For Future Inquiry", in NA - Advances in Consumer Research Volume 48, eds. Jennifer Argo, Tina M. Lowrey, and Hope Jensen Schau, Duluth, MN : Association for Consumer Research, Pages: 1221-1221.

Authors

Benét DeBerry-Spence, University of Illinois at Chicago, USA
Lez Ecima Trujillo Torres, University of Illinois at Chicago, USA
Rumela Sengupta, University of Illinois at Chicago, USA
Jia Chen, University of Illinois at Chicago, USA
Kohei Matsumoto, University of Illinois at Chicago, USA



Volume

NA - Advances in Consumer Research Volume 48 | 2020



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