Luxurious and Responsible? Consumer Perceptions of Corporate Social Responsibility Efforts By Luxury Versus Mass-Market Brands

This research contributes to the inconclusive debate in the field of sustainable luxury on whether the adoption of Corporate Social Responsibility practices is beneficial for luxury brands, or backfires, a dilemma known as the ‘CSR-Luxury paradox’. Different types of CSR practices might help to explain inconsistencies in previous findings.



Citation:

Marlene Vock (2020) ,"Luxurious and Responsible? Consumer Perceptions of Corporate Social Responsibility Efforts By Luxury Versus Mass-Market Brands", in NA - Advances in Consumer Research Volume 48, eds. Jennifer Argo, Tina M. Lowrey, and Hope Jensen Schau, Duluth, MN : Association for Consumer Research, Pages: 1233-1233.

Authors

Marlene Vock, Amsterdam Business School, University of Amsterdam



Volume

NA - Advances in Consumer Research Volume 48 | 2020



Share Proceeding

Featured papers

See More

Featured

Anticipated Interpersonal Feedback Reshapes Other-oriented Intertemporal Choices

Adelle Xue Yang, National University of Singapore, Singapore
Oleg Urminsky, University of Chicago, USA

Read More

Featured

Understanding the Framing of Recommendations

Jia Gai, Erasmus University Rotterdam, The Netherlands
Anne-Kathrin Klesse, Erasmus University Rotterdam, The Netherlands

Read More

Featured

I8. How Food Images on Social Media Influence Online Reactions

Annika Abell, University of South Florida, USA
Dipayan Biswas, University of South Florida, USA

Read More

Engage with Us

Becoming an Association for Consumer Research member is simple. Membership in ACR is relatively inexpensive, but brings significant benefits to its members.