Luxurious and Responsible? Consumer Perceptions of Corporate Social Responsibility Efforts By Luxury Versus Mass-Market Brands
This research contributes to the inconclusive debate in the field of sustainable luxury on whether the adoption of Corporate Social Responsibility practices is beneficial for luxury brands, or backfires, a dilemma known as the ‘CSR-Luxury paradox’. Different types of CSR practices might help to explain inconsistencies in previous findings.
Citation:
Marlene Vock (2020) ,"Luxurious and Responsible? Consumer Perceptions of Corporate Social Responsibility Efforts By Luxury Versus Mass-Market Brands", in NA - Advances in Consumer Research Volume 48, eds. Jennifer Argo, Tina M. Lowrey, and Hope Jensen Schau, Duluth, MN : Association for Consumer Research, Pages: 1233-1233.
Authors
Marlene Vock, Amsterdam Business School, University of Amsterdam
Volume
NA - Advances in Consumer Research Volume 48 | 2020
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