Robotic Relationships

Product automation increases efficiency for consumers. However, I propose that a product controlled through digital mediation (e.g., through a smart phone or voice control instead of through direct contact) reduces psychological ownership and subsequent consequences of interest to marketers. Anthropomorphizing products may help to attenuate these negative consequences.


Leah Smith, Randy Rose, and Heath Mccullogh (2020) ,"Robotic Relationships", in NA - Advances in Consumer Research Volume 48, eds. Jennifer Argo, Tina M. Lowrey, and Hope Jensen Schau, Duluth, MN : Association for Consumer Research, Pages: 612-613.


Leah Smith, University of Arkansas, USA
Randy Rose, University of Tennessee
Heath Mccullogh, Auburn University


NA - Advances in Consumer Research Volume 48 | 2020

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