Robotic Relationships

Product automation increases efficiency for consumers. However, I propose that a product controlled through digital mediation (e.g., through a smart phone or voice control instead of through direct contact) reduces psychological ownership and subsequent consequences of interest to marketers. Anthropomorphizing products may help to attenuate these negative consequences.


Leah Smith, Randy Rose, and Heath Mccullogh (2020) ,"Robotic Relationships", in NA - Advances in Consumer Research Volume 48, eds. Jennifer Argo, Tina M. Lowrey, and Hope Jensen Schau, Duluth, MN : Association for Consumer Research, Pages: 612-613.


Leah Smith, University of Arkansas, USA
Randy Rose, University of Tennessee
Heath Mccullogh, Auburn University


NA - Advances in Consumer Research Volume 48 | 2020

Share Proceeding

Featured papers

See More


Pangs from Persuasion: When Recommendations Undermine Consumers’ Social Worth

Suzanne Galia Rath, Queens University, Canada
Laurence Ashworth, Queens University, Canada
Nicole Robitaille, Queens University, Canada

Read More


I7. Male Spokespeople: Antecedents and Consequences of Social Comparison

Hsuan-Yi Chou, National Sun Yat-sen University
Xing-Yu (Marcos) Chu, Nanjing University
Chieh-Wen Cheng, National Sun Yat-sen University

Read More


Silencing the Call of the Sirens

Janet Schwartz, Tulane University, USA

Read More

Engage with Us

Becoming an Association for Consumer Research member is simple. Membership in ACR is relatively inexpensive, but brings significant benefits to its members.