Are Lonely Consumers Loyal Consumers?
People feel loneliness either due to inadequate closeness in their relationships or inadequate number of relationships. Across three studies, we show that lonely people experiencing inadequate relationship quality exhibit higher brand loyalty, whereas lonely people experiencing inadequate relationship quantity choose a larger number of brands.
EUNYOUNG JANG and Zachary Arens (2020) ,"Are Lonely Consumers Loyal Consumers?", in NA - Advances in Consumer Research Volume 48, eds. Jennifer Argo, Tina M. Lowrey, and Hope Jensen Schau, Duluth, MN : Association for Consumer Research, Pages: 434-435.
EUNYOUNG JANG, Oklahoma State University, USA
Zachary Arens, Oklahoma State University, USA
NA - Advances in Consumer Research Volume 48 | 2020
Consumers' Journey into Access-Based Consumption
Swapnil Saravade, University of Texas Rio Grande Valley
Lorena Garcia Ramon, University of Texas Rio Grande Valley
Jacob Almaguer, University of Texas Rio Grande Valley
Mohammadali Zolfagharian, Bowling Green State University
Hazel H. Dadanlar, University of Texas Rio Grande Valley
A3. Why People Still Do Not Trust Algorithmic Advice in Decision Making
JAEWON HWANG, Sejong University
Dong Il Lee, Sejong University
Explaining the Attraction Effect: An Ambiguity-Attention-Applicability Framework
Sharlene He, Concordia University, Canada
Brian Sternthal, Northwestern University, USA