Leaving the Field: Problematizing Temporality in and of Ethnographic Consumer Research
This paper argues that the temporality of ethnographic consumer research is inadequately illuminated, which prevents the conceptualization of exiting the field. Thus a stronger focus on the various methodological and ethical aspects of exiting the field is needed, particularly due to the changing notions of what constitutes the field.
Citation:
Christian Dam and Mathias Sosnowski Krabbe (2020) ,"Leaving the Field: Problematizing Temporality in and of Ethnographic Consumer Research", in NA - Advances in Consumer Research Volume 48, eds. Jennifer Argo, Tina M. Lowrey, and Hope Jensen Schau, Duluth, MN : Association for Consumer Research, Pages: 1192-1192.
Authors
Christian Dam, University of Gothenburg
Mathias Sosnowski Krabbe, University of Southern Denmark, Denmark
Volume
NA - Advances in Consumer Research Volume 48 | 2020
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