Leaving the Field: Problematizing Temporality in and of Ethnographic Consumer Research

This paper argues that the temporality of ethnographic consumer research is inadequately illuminated, which prevents the conceptualization of exiting the field. Thus a stronger focus on the various methodological and ethical aspects of exiting the field is needed, particularly due to the changing notions of what constitutes the field.


Christian Dam and Mathias Sosnowski Krabbe (2020) ,"Leaving the Field: Problematizing Temporality in and of Ethnographic Consumer Research", in NA - Advances in Consumer Research Volume 48, eds. Jennifer Argo, Tina M. Lowrey, and Hope Jensen Schau, Duluth, MN : Association for Consumer Research, Pages: 1192-1192.


Christian Dam, University of Gothenburg
Mathias Sosnowski Krabbe, University of Southern Denmark, Denmark


NA - Advances in Consumer Research Volume 48 | 2020

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