Objectification and the Acceptance of Inequality.

Media and marketing communications often represent people in an objectified manner. The systematic exposure to such objectifying messages might affect various types of judgments that people make. In this paper, we test whether it increases people’s tolerance towards economic inequality. We hypothesize that the effect is mediated by reduced empathy.


Helena Palumbo and Gert Cornelissen (2020) ,"Objectification and the Acceptance of Inequality.", in NA - Advances in Consumer Research Volume 48, eds. Jennifer Argo, Tina M. Lowrey, and Hope Jensen Schau, Duluth, MN : Association for Consumer Research, Pages: 1238-1238.


Helena Palumbo, Pompeu Fabra University, Spain
Gert Cornelissen, Pompeu Fabra University, Spain


NA - Advances in Consumer Research Volume 48 | 2020

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