Device, Fast and Slow: How Devices Influence Consumer Decisions

How the devices (mobile versus stationary) consumers use influence how they approach a purchase decision? We argue that consumers are less likely to employ deliberative processing when they use mobile devices, compared to when they use stationary devices. Evidence from three studies supports this theorizing.


Shuqi Zhu, Sarah Wei, John M. Rudd, and Yansong Hu (2020) ,"Device, Fast and Slow: How Devices Influence Consumer Decisions", in NA - Advances in Consumer Research Volume 48, eds. Jennifer Argo, Tina M. Lowrey, and Hope Jensen Schau, Duluth, MN : Association for Consumer Research, Pages: 1212-1212.


Shuqi Zhu, University of Warwick
Sarah Wei, University of Warwick
John M. Rudd, University of Warwick
Yansong Hu, University of Warwick


NA - Advances in Consumer Research Volume 48 | 2020

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