Device, Fast and Slow: How Devices Influence Consumer Decisions

How the devices (mobile versus stationary) consumers use influence how they approach a purchase decision? We argue that consumers are less likely to employ deliberative processing when they use mobile devices, compared to when they use stationary devices. Evidence from three studies supports this theorizing.


Shuqi Zhu, Sarah Wei, John M. Rudd, and Yansong Hu (2020) ,"Device, Fast and Slow: How Devices Influence Consumer Decisions", in NA - Advances in Consumer Research Volume 48, eds. Jennifer Argo, Tina M. Lowrey, and Hope Jensen Schau, Duluth, MN : Association for Consumer Research, Pages: 1212-1212.


Shuqi Zhu, University of Warwick
Sarah Wei, University of Warwick
John M. Rudd, University of Warwick
Yansong Hu, University of Warwick


NA - Advances in Consumer Research Volume 48 | 2020

Share Proceeding

Featured papers

See More


Crime and Punishment through the Political Lens: How Liberals Forgive, and Conservatives Punish Ethical Brand Users

Thomas Allard, Nanyang Technological University, Singapore
Brent McFerran, Simon Fraser University, Canada

Read More


H3. Does the Style Looks More Expensive? The Effect of Visual Complexity on Luxury Perception of Art Infused Products

Cheng Gao, Nanjing University
Chunqu Xiao, Nanjing University
Kaiyuan Xi, Nanjing University
Hong Zhu, Nanjing University

Read More


When Small Predicts Large: The Effect of Initial Small Contributions on Subsequent Contributions in a Crowdfunding Project

Tingting Fan, Chinese University of Hong Kong, China
Leilei Gao, Chinese University of Hong Kong, China
Yael Steinhart, Tel Aviv University, Israel

Read More

Engage with Us

Becoming an Association for Consumer Research member is simple. Membership in ACR is relatively inexpensive, but brings significant benefits to its members.