'sweet, Tasty Evil' Or 'Healthy Bliss'? Lay Theories on Food Products For Children

Based on qualitative and quantitative data, we developed an instrument to assess consumers’ lay theories on child food products. In line with experts, lays expected such products to contain high amounts of fat, sugar and calories, but, at the same time, perceived them as being moderately healthy and rather useful.


Raphaela Elisabeth Bruckdorfer, Oliver B. Büttner, and Gunnar Mau (2020) ,"'sweet, Tasty Evil' Or 'Healthy Bliss'? Lay Theories on Food Products For Children", in NA - Advances in Consumer Research Volume 48, eds. Jennifer Argo, Tina M. Lowrey, and Hope Jensen Schau, Duluth, MN : Association for Consumer Research, Pages: 1238-1238.


Raphaela Elisabeth Bruckdorfer, University of Duisburg-Essen, Germany
Oliver B. Büttner, University of Duisburg-Essen, Germany
Gunnar Mau, Deutsche Hochschule für Gesundheit und Sport (DHGS)


NA - Advances in Consumer Research Volume 48 | 2020

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