‘I’Ll Have What She’S Having:’ Neighbors Socially Influence Households’ Mortgage Decisions

We use over one million precisely geolocated mortgages and a nearest-neighbor research design and find that households’ mortgage decisions are influenced by their hyperlocal neighbors, consistent with a word-of-mouth mechanism. We also find evidence that households relatively higher in value on a block are more socially influenced than other block-peers.



Citation:

W. Benadict McCartney and Avni Shah (2020) ,"‘I’Ll Have What She’S Having:’ Neighbors Socially Influence Households’ Mortgage Decisions", in NA - Advances in Consumer Research Volume 48, eds. Jennifer Argo, Tina M. Lowrey, and Hope Jensen Schau, Duluth, MN : Association for Consumer Research, Pages: 1006-1010.

Authors

W. Benadict McCartney, Purdue University, USA
Avni Shah, University of Toronto, Canada



Volume

NA - Advances in Consumer Research Volume 48 | 2020



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