‘I’Ll Have What She’S Having:’ Neighbors Socially Influence Households’ Mortgage Decisions

We use over one million precisely geolocated mortgages and a nearest-neighbor research design and find that households’ mortgage decisions are influenced by their hyperlocal neighbors, consistent with a word-of-mouth mechanism. We also find evidence that households relatively higher in value on a block are more socially influenced than other block-peers.


W. Benadict McCartney and Avni Shah (2020) ,"‘I’Ll Have What She’S Having:’ Neighbors Socially Influence Households’ Mortgage Decisions", in NA - Advances in Consumer Research Volume 48, eds. Jennifer Argo, Tina M. Lowrey, and Hope Jensen Schau, Duluth, MN : Association for Consumer Research, Pages: 1006-1010.


W. Benadict McCartney, Purdue University, USA
Avni Shah, University of Toronto, Canada


NA - Advances in Consumer Research Volume 48 | 2020

Share Proceeding

Featured papers

See More


R11. The Influence of Brand Rituals on Perceived Brand Authenticity

Lijing Zheng, University of Hong Kong
Echo Wen Wan, University of Hong Kong
Zhongqiang (Tak) Huang, University of Hong Kong

Read More


Expressing Dissent: How Communication Medium Shapes Dehumanization and Attitude Change

Juliana Schroeder, University of California Berkeley, USA

Read More


O2. The Streaking Star Effect: Why People Want Individual Winning Streaks to Continue More than Group Streaks

Jesse Walker, Cornell University, USA
Thomas Gilovich, Cornell University, USA

Read More

Engage with Us

Becoming an Association for Consumer Research member is simple. Membership in ACR is relatively inexpensive, but brings significant benefits to its members.