Status Pivoting: Coping With Status Threats Through Motivated Trade-Off Beliefs and Consumption in Alternative Domains

This research demonstrates the prevalence and appeal of the “status pivoting” phenomenon: When consumers experience status threat they adopt beliefs about trade-offs between success in the threat domain (e.g., financial success) and alternative domains (e.g., physical fitness), which lead them to display brands associated with accomplishments in these alternative domains.



Citation:

Dafna Goor, Anat Keinan, and Nailya Ordabayeva (2020) ,"Status Pivoting: Coping With Status Threats Through Motivated Trade-Off Beliefs and Consumption in Alternative Domains", in NA - Advances in Consumer Research Volume 48, eds. Jennifer Argo, Tina M. Lowrey, and Hope Jensen Schau, Duluth, MN : Association for Consumer Research, Pages: 1006-1010.

Authors

Dafna Goor, London Business School, UK
Anat Keinan, Harvard Business School, USA
Nailya Ordabayeva, Boston College, USA



Volume

NA - Advances in Consumer Research Volume 48 | 2020



Share Proceeding

Featured papers

See More

Featured

Cheating Your Self: Diagnostic Self-Deceptive Cheating for Intrinsic Rewards

Sara Loughran Dommer, Georgia Tech, USA
Nicole Marie Coleman, University of Pittsburgh, USA

Read More

Featured

Slow and Steady versus Fast and Furious: The Effect of Speed on Decision Making

Ellie Kyung, Dartmouth College, USA
Yael Shani-Feinstein, Ben Gurion University, Israel
Jacob Goldenberg, IDC

Read More

Featured

K9. Measuring Internet Slang Style in Advertisement: Scale Development and Validation

Shixiong Liu, Shenzhen University
Yi Wu, Tsinghua University
Wu Gong, Shenzhen University

Read More

Engage with Us

Becoming an Association for Consumer Research member is simple. Membership in ACR is relatively inexpensive, but brings significant benefits to its members.