Volatile Bodies in the Digital Age. Consumer Vulnerability and Resistance in Online Bodily Experiences of Pregnancy.

Drawing on the Mobius strip metaphor to think bodily experiences of pregnancy in the digital world, this paper investigates the impact of digital technologies on the experiences of pregnancy and pays specific attention to reembodiment in the digital world and its consequences in terms of consumer vulnerability and consumer resistance.



Citation:

Camille Anin (2020) ,"Volatile Bodies in the Digital Age. Consumer Vulnerability and Resistance in Online Bodily Experiences of Pregnancy.", in NA - Advances in Consumer Research Volume 48, eds. Jennifer Argo, Tina M. Lowrey, and Hope Jensen Schau, Duluth, MN : Association for Consumer Research, Pages: 21-25.

Authors

Camille Anin, Université Grenoble Alpes



Volume

NA - Advances in Consumer Research Volume 48 | 2020



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