The Influence of Fake News on Consumer Spending in Response to Covid-19

Fake news has entered the global consciousness. While previous work examines interventions and direct consequences, we examine how it changes consumer spending intentions during the COVID-19 pandemic. Two studies indicate that fake news induces uncertainty, which increases both the desire to save money and the intention to spend it compensatorily.



Citation:

Nicholas Light, Justin Pomerance, and Lawrence E Williams (2020) ,"The Influence of Fake News on Consumer Spending in Response to Covid-19", in NA - Advances in Consumer Research Volume 48, eds. Jennifer Argo, Tina M. Lowrey, and Hope Jensen Schau, Duluth, MN : Association for Consumer Research, Pages: 1208-1208.

Authors

Nicholas Light, University of Colorado, USA
Justin Pomerance, University of Colorado, USA
Lawrence E Williams, University of Colorado, USA



Volume

NA - Advances in Consumer Research Volume 48 | 2020



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