Cyber-Creativity: Unraveling the Dynamics Between Humans and Algorithms in Creative Processes

Many companies utilize AI in businesses that are fundamentally driven by high-order cognition, including creativity. There is, however, no research on how AI may redefine creative cognitive processes. We introduce the Cyber-Creativity Framework that seeks to capture the roles humans and AI can play across different stages of the creative process.


Darren Dahl, Gizem Yalcin, and Ravi Mehta (2020) ,"Cyber-Creativity: Unraveling the Dynamics Between Humans and Algorithms in Creative Processes", in NA - Advances in Consumer Research Volume 48, eds. Jennifer Argo, Tina M. Lowrey, and Hope Jensen Schau, Duluth, MN : Association for Consumer Research, Pages: 1165-1169.


Darren Dahl, University of British Columbia, Canada
Gizem Yalcin, Erasmus University Rotterdam, The Netherlands
Ravi Mehta, University of Illinois at Urbana-Champaign, USA


NA - Advances in Consumer Research Volume 48 | 2020

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