How Will Ai Affect Job Choice?

Students and workers are discouraged from pursuing jobs that AI can also perform. This effect is reduced when AI is seen as helping vs. competing with humans and when the job is seen as highly subjective or consisting of unstandardized tasks.



Citation:

Noah Castelo and Gerald Häubl (2020) ,"How Will Ai Affect Job Choice?", in NA - Advances in Consumer Research Volume 48, eds. Jennifer Argo, Tina M. Lowrey, and Hope Jensen Schau, Duluth, MN : Association for Consumer Research, Pages: 1165-1169.

Authors

Noah Castelo, Columbia University, USA
Gerald Häubl, University of Alberta, Canada



Volume

NA - Advances in Consumer Research Volume 48 | 2020



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