Defending the Human Need to Be Seen: Recipient Identifiability Aggravates Algorithm Aversion in Resource Allocation Decisions

Algorithms are increasingly utilized in resource allocation decisions. Seven pre-registered experiments (N = 2,732) show that the identifiability of a decision recipient aggravates algorithm aversion. This is because an identifiable recipient induces stronger empathic reactions than statistical recipients, and highlights the concern that algorithms cannot produce emotions.



Citation:

Adelle Xue Yang and Jasper Teow (2020) ,"Defending the Human Need to Be Seen: Recipient Identifiability Aggravates Algorithm Aversion in Resource Allocation Decisions", in NA - Advances in Consumer Research Volume 48, eds. Jennifer Argo, Tina M. Lowrey, and Hope Jensen Schau, Duluth, MN : Association for Consumer Research, Pages: 1165-1169.

Authors

Adelle Xue Yang, National University of Singapore, Singapore
Jasper Teow, National University of Singapore, Singapore



Volume

NA - Advances in Consumer Research Volume 48 | 2020



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