Effect Sizes in Experimental Consumer Psychology Are Underestimated: Introducing a Simple Correction

Effect sizes in experimental consumer psychology are systematically underestimated because the dominant estimation strategy ignores the ‘reliability’ of the experimental manipulation (i.e., the squared correlation between manipulation and independent variable). It is shown how to correct for this bias in published articles even when raw data are not available.



Citation:

Walter Herzog and Christopher Beisecker (2020) ,"Effect Sizes in Experimental Consumer Psychology Are Underestimated: Introducing a Simple Correction", in NA - Advances in Consumer Research Volume 48, eds. Jennifer Argo, Tina M. Lowrey, and Hope Jensen Schau, Duluth, MN : Association for Consumer Research, Pages: 402-403.

Authors

Walter Herzog, WHU
Christopher Beisecker, WHU



Volume

NA - Advances in Consumer Research Volume 48 | 2020



Share Proceeding

Featured papers

See More

Featured

Beyond Subjectivity: Competing Governance Regimes and the Socio-Material Construction of Rational Consumer Action

Lena Pellandini-Simanyi, Università della Svizzera Italiana

Read More

Featured

N10. How Does It Make You Feel? Emotional Reasoning and Consumer Decisions

Andrea Rochelle Bennett, University of North Texas
Blair Kidwell, University of North Texas
Jonathan Hasford, University of Central Florida, USA
David Hardesty, University of Kentucky, USA
Molly Burchett, University of Kentucky, USA

Read More

Featured

Guilt Undermines Consumer Willingness to Buy More Meaningful Time

Ashley V. Whillans, Harvard Business School, USA
Elizabeth W. Dunn, University of British Columbia, Canada

Read More

Engage with Us

Becoming an Association for Consumer Research member is simple. Membership in ACR is relatively inexpensive, but brings significant benefits to its members.