The Trouble With Trust: When Certification Is Not Enough to Turn Trust Into Willingness to Share Data
Consumers are not willing to share data from smart products, as they fear a loss of control and an invasion of their privacy. This paper proposes the implementation of a certification authority between a smart product and a data recipient to increase consumer trust and willingness to share information.
Cynthia Sokoll (2020) ,"The Trouble With Trust: When Certification Is Not Enough to Turn Trust Into Willingness to Share Data", in NA - Advances in Consumer Research Volume 48, eds. Jennifer Argo, Tina M. Lowrey, and Hope Jensen Schau, Duluth, MN : Association for Consumer Research, Pages: 701-702.
Cynthia Sokoll, University of St. Gallen
NA - Advances in Consumer Research Volume 48 | 2020
M12. From the Occult to Mainstream – Tracing Commodification of the Spiritual in the Context of Alternative Spiritualities
Richard Kedzior, Bucknell University
The Effects of Subjective Knowledge and Naïve Theory on Consumers’ Inference of Missing Information
Lien-Ti Bei, National Chengchi Uniersity, Taiwan
Li Keng Cheng, National Chengchi Uniersity, Taiwan
A Conceptual Framework of Violation of Trust and Negative Emotional Responses during Brand Transgressions
Karthik Selvanayagam, Indian Institute of Technology, Madras
Varisha Rehman, Indian Institute of Technology, Madras