A Helping Hand: How Online and In-Store Shopping Environments Change Information Search For Haptic Products
What information do consumers search for when shopping for haptic products? The current research uses both behavioral data and computer mouse tracking analysis to examine how consumers search for and weigh various attributes across different shopping environments (online, in-store, or a combination of both).
Citation:
Lingrui Zhou, Nicolette Sullivan, and Gavan Fitzsimons (2020) ,"A Helping Hand: How Online and In-Store Shopping Environments Change Information Search For Haptic Products", in NA - Advances in Consumer Research Volume 48, eds. Jennifer Argo, Tina M. Lowrey, and Hope Jensen Schau, Duluth, MN : Association for Consumer Research, Pages: 1183-1183.
Authors
Lingrui Zhou, Duke University, USA
Nicolette Sullivan, London School of Economics
Gavan Fitzsimons, Duke University, USA
Volume
NA - Advances in Consumer Research Volume 48 | 2020
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