To Give Or Not to Give: the Roles of Narcissistic Grandiosity and Vulnerability in Gift-Giving

The present study identifies how narcissistic grandiosity, vulnerability, and their interplay collectively affect gift-giving behaviors, which is understudied in the extant literature. The results showed that these two dimensions yield to different impacts in gift-giving; adequate levels of both narcissistic grandiosity and vulnerability are essential to promote gift-giving behaviors.


Jen-Hsien Hsu and Suha Omar (2020) ,"To Give Or Not to Give: the Roles of Narcissistic Grandiosity and Vulnerability in Gift-Giving", in NA - Advances in Consumer Research Volume 48, eds. Jennifer Argo, Tina M. Lowrey, and Hope Jensen Schau, Duluth, MN : Association for Consumer Research, Pages: 77-80.


Jen-Hsien Hsu, De Montfort University
Suha Omar, De Montfort University


NA - Advances in Consumer Research Volume 48 | 2020

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