Inner Values Also Count: Algorithm Types Drive Consumer Adoption of Robotic Technologies

Algorithms are the backbone of robots. For consumers, however, these inner values often remain opaque. We inform consumers about two different algorithm types: pre-programmed and adaptive. Four studies, including a Turing test paradigm, show that adaptive algorithms are perceived as more creative and pre-programmed algorithms as more predictable.



Citation:

Melanie Clegg, Reto Hofstetter, Emanuel de Bellis, and Bernd Schmitt (2020) ,"Inner Values Also Count: Algorithm Types Drive Consumer Adoption of Robotic Technologies", in NA - Advances in Consumer Research Volume 48, eds. Jennifer Argo, Tina M. Lowrey, and Hope Jensen Schau, Duluth, MN : Association for Consumer Research, Pages: 1052-1057.

Authors

Melanie Clegg, University of Lucerne
Reto Hofstetter, University of Lucerne, Switzerland
Emanuel de Bellis, University of St. Gallen, Switzerland
Bernd Schmitt, Columbia University, USA



Volume

NA - Advances in Consumer Research Volume 48 | 2020



Share Proceeding

Featured papers

See More

Featured

Felt Status, Social Contagion, and Consumer Word-of-Mouth in Preferential Treatment Contexts

Brent McFerran, Simon Fraser University, Canada
Jennifer Argo, University of Alberta, Canada

Read More

Featured

K7. Responses to Online Behavioral Advertising Disclosures: Effects of Disclosure Source Trustworthiness and Message Type on Advertising Outcomes

Iris van Ooijen, University of Twente

Read More

Featured

O3. The Effect of Numeric Information on Product Evaluation

Zhen Yang, Drexel University, USA
Yanliu Huang, Drexel University, USA
Dengfeng Yan, University of Texas at San Antonio, USA

Read More

Engage with Us

Becoming an Association for Consumer Research member is simple. Membership in ACR is relatively inexpensive, but brings significant benefits to its members.