This Robot Doesn’T Judge Me – Service Robots and the Choice of Embarrassing Products

Robots are on the rise, but not always easily accepted. We show that consumers are more accepting of a robotic service provider when acquiring embarrassing products because they feel less judged by a robot than by a human. Furthermore, a moderately anthropomorphic robot is a good choice in embarrassing situations.



Citation:

Jenny van Doorn and Jana Holthoewer (2020) ,"This Robot Doesn’T Judge Me – Service Robots and the Choice of Embarrassing Products", in NA - Advances in Consumer Research Volume 48, eds. Jennifer Argo, Tina M. Lowrey, and Hope Jensen Schau, Duluth, MN : Association for Consumer Research, Pages: 1052-1057.

Authors

Jenny van Doorn, University of Groningen, The Netherlands
Jana Holthoewer, University of Groningen



Volume

NA - Advances in Consumer Research Volume 48 | 2020



Share Proceeding

Featured papers

See More

Featured

The Impact of Product Type on Disposal Intentions

MUSTAFA KARATAŞ, Koc University, Turkey
Rabia BAYER, Koc University, Turkey
Zeynep GURHAN-CANLI, Koc University, Turkey

Read More

Featured

Public Discourse and Cultural Valorization in the Cancer Marketplace

Lez Ecima Trujillo Torres, University of Illinois at Chicago, USA
Benét DeBerry-Spence, University of Illinois at Chicago, USA
Søren TOLLESTRUP ASKEGAARD, University of Southern Denmark, Denmark
Sonya Grier, American University, USA

Read More

Featured

A1. Trusting and Acting on Chance Online

Shivaun Anderberg, University of Sydney, Australia
Ellen Garbarino, University of Sydney, Australia

Read More

Engage with Us

Becoming an Association for Consumer Research member is simple. Membership in ACR is relatively inexpensive, but brings significant benefits to its members.