This Robot Doesn’T Judge Me – Service Robots and the Choice of Embarrassing Products

Robots are on the rise, but not always easily accepted. We show that consumers are more accepting of a robotic service provider when acquiring embarrassing products because they feel less judged by a robot than by a human. Furthermore, a moderately anthropomorphic robot is a good choice in embarrassing situations.


Jenny van Doorn and Jana Holthoewer (2020) ,"This Robot Doesn’T Judge Me – Service Robots and the Choice of Embarrassing Products", in NA - Advances in Consumer Research Volume 48, eds. Jennifer Argo, Tina M. Lowrey, and Hope Jensen Schau, Duluth, MN : Association for Consumer Research, Pages: 1052-1057.


Jenny van Doorn, University of Groningen, The Netherlands
Jana Holthoewer, University of Groningen


NA - Advances in Consumer Research Volume 48 | 2020

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