Deriving Mental Energy From Task Completion

People need mental energy to complete tasks. This research documents a novel, endogenous source of mental energy – mental energy can be generated at task completion, depending on the value of task rewards. The findings reflect the idea that engaging in high reward activities can be self-sustaining.



Citation:

Xiang Wang, Chris Janiszewski, Yanmei Zheng, Juliano Laran, and WONSEOK JANG (2020) ,"Deriving Mental Energy From Task Completion", in NA - Advances in Consumer Research Volume 48, eds. Jennifer Argo, Tina M. Lowrey, and Hope Jensen Schau, Duluth, MN : Association for Consumer Research, Pages: 769-770.

Authors

Xiang Wang, University of Florida, USA
Chris Janiszewski, University of Florida, USA
Yanmei Zheng, University of Hawaii, USA
Juliano Laran, University of Miami, USA
WONSEOK JANG, Sungkyunkwan University



Volume

NA - Advances in Consumer Research Volume 48 | 2020



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