Deriving Mental Energy From Task Completion

People need mental energy to complete tasks. This research documents a novel, endogenous source of mental energy – mental energy can be generated at task completion, depending on the value of task rewards. The findings reflect the idea that engaging in high reward activities can be self-sustaining.


Xiang Wang, Chris Janiszewski, Yanmei Zheng, Juliano Laran, and WONSEOK JANG (2020) ,"Deriving Mental Energy From Task Completion", in NA - Advances in Consumer Research Volume 48, eds. Jennifer Argo, Tina M. Lowrey, and Hope Jensen Schau, Duluth, MN : Association for Consumer Research, Pages: 769-770.


Xiang Wang, University of Florida, USA
Chris Janiszewski, University of Florida, USA
Yanmei Zheng, University of Hawaii, USA
Juliano Laran, University of Miami, USA
WONSEOK JANG, Sungkyunkwan University


NA - Advances in Consumer Research Volume 48 | 2020

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