Understanding Obese Patients’ Engagement By Their Empowerment Level: the Case of Bariatric Surgery

Too numerous cases of failures of bariatric surgery lead at better investigating its key success factors. Specifically, obese patients have to get engaged in a lifelong physical activity and diet program. Thanks to life narratives of 14 patients, the results underline a taxonomy crossing perception of surgery, empowerment, and engagement.


Angelique Rodhain and Andréa GOURMELEN (2020) ,"Understanding Obese Patients’ Engagement By Their Empowerment Level: the Case of Bariatric Surgery", in NA - Advances in Consumer Research Volume 48, eds. Jennifer Argo, Tina M. Lowrey, and Hope Jensen Schau, Duluth, MN : Association for Consumer Research, Pages: 633-634.


Angelique Rodhain, University of Montpellier
Andréa GOURMELEN, Université de Montpellier


NA - Advances in Consumer Research Volume 48 | 2020

Share Proceeding

Featured papers

See More


Competition and Trust in Economic Exchange: Biology, the Environment, and Self-Consciousness Matter

Richard P. Bagozzi, University of Michigan, USA
Jason Stornelli, Oregon State University, USA
Willem Verbeke, Erasmus University Rotterdam, The Netherlands
Benjamin E. Bagozzi, University of Delaware, USA
Avik Chakrabarti, University of Wisconsin - Milwaukee, USA
Tiffany Vu, University of Michigan, USA

Read More


In Pursuit of Imperfection: How Flawed Products Can Reveal Valuable Process Information

Erin P Carter, University of Maine
Peter McGraw, University of Colorado, USA

Read More


The Preference for Simultaneity: When Different Events Happen to Different People at the Same Time

Franklin Shaddy, University of Chicago, USA
Yanping Tu, University of Florida, USA
Ayelet Fishbach, University of Chicago, USA

Read More

Engage with Us

Becoming an Association for Consumer Research member is simple. Membership in ACR is relatively inexpensive, but brings significant benefits to its members.