Understanding Obese Patients’ Engagement By Their Empowerment Level: the Case of Bariatric Surgery

Too numerous cases of failures of bariatric surgery lead at better investigating its key success factors. Specifically, obese patients have to get engaged in a lifelong physical activity and diet program. Thanks to life narratives of 14 patients, the results underline a taxonomy crossing perception of surgery, empowerment, and engagement.


Angelique Rodhain and Andréa GOURMELEN (2020) ,"Understanding Obese Patients’ Engagement By Their Empowerment Level: the Case of Bariatric Surgery", in NA - Advances in Consumer Research Volume 48, eds. Jennifer Argo, Tina M. Lowrey, and Hope Jensen Schau, Duluth, MN : Association for Consumer Research, Pages: 633-634.


Angelique Rodhain, University of Montpellier
Andréa GOURMELEN, Université de Montpellier


NA - Advances in Consumer Research Volume 48 | 2020

Share Proceeding

Featured papers

See More


B5. Money Doesn’t Buy Happiness, But What About Buying Trust? The Effectiveness of Financial Compensation in Restoring Trust After Double Deviation

Valentina Ortiz Ubal, Universidade Federal do Rio Grande do Sul (UFRGS)
Cristiane Pizzutti, UFRGS
Katja Gelbrich, Catholic University Eichstätt-Ingolstadt

Read More


How Framing Donor Match as Collaboration Impacts Donation: The Importance of In-Context Field Experiments In Fundraising

Indranil Goswami, SUNY Buffalo
Oleg Urminsky, University of Chicago, USA

Read More


O6. Be Aware of Your Suspicion: When “Being Suspicious” Ironically Leads to Suboptimal Judgment- and Decision-Making

Julie Verstraeten, Ghent University, Belgium
Tina Tessitore, INSEEC Business School, France
Maggie Geuens, Ghent University, Belgium

Read More

Engage with Us

Becoming an Association for Consumer Research member is simple. Membership in ACR is relatively inexpensive, but brings significant benefits to its members.