Understanding Obese Patients’ Engagement By Their Empowerment Level: the Case of Bariatric Surgery

Too numerous cases of failures of bariatric surgery lead at better investigating its key success factors. Specifically, obese patients have to get engaged in a lifelong physical activity and diet program. Thanks to life narratives of 14 patients, the results underline a taxonomy crossing perception of surgery, empowerment, and engagement.



Citation:

Angelique Rodhain and Andréa GOURMELEN (2020) ,"Understanding Obese Patients’ Engagement By Their Empowerment Level: the Case of Bariatric Surgery", in NA - Advances in Consumer Research Volume 48, eds. Jennifer Argo, Tina M. Lowrey, and Hope Jensen Schau, Duluth, MN : Association for Consumer Research, Pages: 633-634.

Authors

Angelique Rodhain, University of Montpellier
Andréa GOURMELEN, Université de Montpellier



Volume

NA - Advances in Consumer Research Volume 48 | 2020



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