Disruptive Consumption: How Consumers Challenge Mainstream Markets Through Makeshifting

Makeshifting is a social practice whereby consumers bypass market-mediated offerings to directly design and produce their own solutions by reusing materials, parts or objects at hand. We conduct a netnographic study and adopt a practice theoretical lens to theorize the emergent notion of disruptive consumption practices.



Citation:

Marcia Christina Ferreira, Daiane Scaraboto, Adriana Schneider Dallolio, Bernardo Figueiredo, and Eliane Zamith Brito (2020) ,"Disruptive Consumption: How Consumers Challenge Mainstream Markets Through Makeshifting", in NA - Advances in Consumer Research Volume 48, eds. Jennifer Argo, Tina M. Lowrey, and Hope Jensen Schau, Duluth, MN : Association for Consumer Research, Pages: 331-332.

Authors

Marcia Christina Ferreira, Brunel University
Daiane Scaraboto, University of Melbourne, Australia
Adriana Schneider Dallolio, Fundação Getúlio Vargas - FGV-EAESP
Bernardo Figueiredo, RMIT University
Eliane Zamith Brito, Fundação Getúlio Vargas



Volume

NA - Advances in Consumer Research Volume 48 | 2020



Share Proceeding

Featured papers

See More

Featured

Data-Driven Computational Brand Perception

Sudeep Bhatia, University of Pennsylvania, USA
Christopher Olivola, Carnegie Mellon University, USA

Read More

Featured

Emotion, Scientific Reasoning, and Judgments of Scientific Evidence

Caitlin Drummond, University of Michigan, USA
Baruch Fischhoff, Carnegie Mellon University, USA

Read More

Featured

B7. Conceptualizing Brand Arrogance and Its Impact on Consumer Trust

Sampoorna Nandi, University of Connecticut, USA
Robin A. Coulter, University of Connecticut, USA

Read More

Engage with Us

Becoming an Association for Consumer Research member is simple. Membership in ACR is relatively inexpensive, but brings significant benefits to its members.