Disruptive Consumption: How Consumers Challenge Mainstream Markets Through Makeshifting

Makeshifting is a social practice whereby consumers bypass market-mediated offerings to directly design and produce their own solutions by reusing materials, parts or objects at hand. We conduct a netnographic study and adopt a practice theoretical lens to theorize the emergent notion of disruptive consumption practices.


Marcia Christina Ferreira, Daiane Scaraboto, Adriana Schneider Dallolio, Bernardo Figueiredo, and Eliane Zamith Brito (2020) ,"Disruptive Consumption: How Consumers Challenge Mainstream Markets Through Makeshifting", in NA - Advances in Consumer Research Volume 48, eds. Jennifer Argo, Tina M. Lowrey, and Hope Jensen Schau, Duluth, MN : Association for Consumer Research, Pages: 331-332.


Marcia Christina Ferreira, Brunel University
Daiane Scaraboto, University of Melbourne, Australia
Adriana Schneider Dallolio, Fundação Getúlio Vargas - FGV-EAESP
Bernardo Figueiredo, RMIT University
Eliane Zamith Brito, Fundação Getúlio Vargas


NA - Advances in Consumer Research Volume 48 | 2020

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