Disruptive Consumption: How Consumers Challenge Mainstream Markets Through Makeshifting
Makeshifting is a social practice whereby consumers bypass market-mediated offerings to directly design and produce their own solutions by reusing materials, parts or objects at hand. We conduct a netnographic study and adopt a practice theoretical lens to theorize the emergent notion of disruptive consumption practices.
Citation:
Marcia Christina Ferreira, Daiane Scaraboto, Adriana Schneider Dallolio, Bernardo Figueiredo, and Eliane Zamith Brito (2020) ,"Disruptive Consumption: How Consumers Challenge Mainstream Markets Through Makeshifting", in NA - Advances in Consumer Research Volume 48, eds. Jennifer Argo, Tina M. Lowrey, and Hope Jensen Schau, Duluth, MN : Association for Consumer Research, Pages: 331-332.
Authors
Marcia Christina Ferreira, Brunel University
Daiane Scaraboto, University of Melbourne, Australia
Adriana Schneider Dallolio, Fundação Getúlio Vargas - FGV-EAESP
Bernardo Figueiredo, RMIT University
Eliane Zamith Brito, Fundação Getúlio Vargas
Volume
NA - Advances in Consumer Research Volume 48 | 2020
Share Proceeding
Featured papers
See MoreFeatured
Data-Driven Computational Brand Perception
Sudeep Bhatia, University of Pennsylvania, USA
Christopher Olivola, Carnegie Mellon University, USA
Featured
Emotion, Scientific Reasoning, and Judgments of Scientific Evidence
Caitlin Drummond, University of Michigan, USA
Baruch Fischhoff, Carnegie Mellon University, USA
Featured
B7. Conceptualizing Brand Arrogance and Its Impact on Consumer Trust
Sampoorna Nandi, University of Connecticut, USA
Robin A. Coulter, University of Connecticut, USA