On the Engineering of Fun: Activating Liberation Increases Consumer Fun
Based on an emerging theory of consumer fun, we test the notion that a sense of liberation—feeling unrestricted and carefree—is a key psychological driver of fun experiences. Through four studies, we show activating feelings of liberation leads to increased fun.
Travis Tae Oh and Michel Tuan Pham (2020) ,"On the Engineering of Fun: Activating Liberation Increases Consumer Fun", in NA - Advances in Consumer Research Volume 48, eds. Jennifer Argo, Tina M. Lowrey, and Hope Jensen Schau, Duluth, MN : Association for Consumer Research, Pages: .
Travis Tae Oh, Columbia University, USA
Michel Tuan Pham, Columbia University, USA
NA - Advances in Consumer Research Volume 48 | 2020
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