On the Engineering of Fun: Activating Liberation Increases Consumer Fun

Based on an emerging theory of consumer fun, we test the notion that a sense of liberation—feeling unrestricted and carefree—is a key psychological driver of fun experiences. Through four studies, we show activating feelings of liberation leads to increased fun.



Citation:

Travis Tae Oh and Michel Tuan Pham (2020) ,"On the Engineering of Fun: Activating Liberation Increases Consumer Fun", in NA - Advances in Consumer Research Volume 48, eds. Jennifer Argo, Tina M. Lowrey, and Hope Jensen Schau, Duluth, MN : Association for Consumer Research, Pages: .

Authors

Travis Tae Oh, Columbia University, USA
Michel Tuan Pham, Columbia University, USA



Volume

NA - Advances in Consumer Research Volume 48 | 2020



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