The Effect of Google-Induced Confidence on Consumption Experiences
Consumers often use Internet search to learn about products they may consume in the future. This research suggests that Internet search induces metacognitive errors that inflate consumers’ confidence in their decision-making abilities. This confidence exerts a positive top-down influence on chosen experiences, enhancing subjective evaluations of the same objective stimuli.
Citation:
Tito L. H. Grillo, Cristiane Pizzutti, and Adrian Ward (2020) ,"The Effect of Google-Induced Confidence on Consumption Experiences", in NA - Advances in Consumer Research Volume 48, eds. Jennifer Argo, Tina M. Lowrey, and Hope Jensen Schau, Duluth, MN : Association for Consumer Research, Pages: 1032-1037.
Authors
Tito L. H. Grillo, University of Texas at Austin, USA
Cristiane Pizzutti, UFRGS
Adrian Ward, University of Texas at Austin, USA
Volume
NA - Advances in Consumer Research Volume 48 | 2020
Share Proceeding
Featured papers
See MoreFeatured
N6. Not Myself: The Impact of Secret-Keeping on Consumer Choice Regret
DONGJIN HE, Hong Kong Polytechic University
Yuwei Jiang, Hong Kong Polytechic University
Featured
F7. Mere Packaging and Consumer Choice
Tim Philipp Doering, University of Michigan, USA
Katherine Burson, University of Michigan, USA
Andrew D Gershoff, University of Texas at Austin, USA
Featured
Making the Wait Worthwhile: Mental Accounting and the Effect of Waiting in Line on Consumption
Chris Hydock, Georgetown University, USA
Sezer Ulku, Georgetown University, USA
Shiliang Cui, Georgetown University, USA