The Effect of Google-Induced Confidence on Consumption Experiences

Consumers often use Internet search to learn about products they may consume in the future. This research suggests that Internet search induces metacognitive errors that inflate consumers’ confidence in their decision-making abilities. This confidence exerts a positive top-down influence on chosen experiences, enhancing subjective evaluations of the same objective stimuli.


Tito L. H. Grillo, Cristiane Pizzutti, and Adrian Ward (2020) ,"The Effect of Google-Induced Confidence on Consumption Experiences", in NA - Advances in Consumer Research Volume 48, eds. Jennifer Argo, Tina M. Lowrey, and Hope Jensen Schau, Duluth, MN : Association for Consumer Research, Pages: 1032-1037.


Tito L. H. Grillo, University of Texas at Austin, USA
Cristiane Pizzutti, UFRGS
Adrian Ward, University of Texas at Austin, USA


NA - Advances in Consumer Research Volume 48 | 2020

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