Unintentional Inception: Why Unintentionality Increases Quality Perceptions of Artistic Products

Product creation can be fundamentally intended or unintended from its outset, but does intentionality in a product’s inception influence perception? Across numerous artistic products we find that consumers perceive unintentional creations as higher quality, driven by increased counterfactual thought about how a product’s creation may never have occurred at all.



Citation:

Alexander Goldklank Fulmer and Taly Reich (2020) ,"Unintentional Inception: Why Unintentionality Increases Quality Perceptions of Artistic Products", in NA - Advances in Consumer Research Volume 48, eds. Jennifer Argo, Tina M. Lowrey, and Hope Jensen Schau, Duluth, MN : Association for Consumer Research, Pages: 1032-1037.

Authors

Alexander Goldklank Fulmer, Yale University, USA
Taly Reich, Yale University, USA



Volume

NA - Advances in Consumer Research Volume 48 | 2020



Share Proceeding

Featured papers

See More

Featured

N13. Smaller Self but Larger Tips? The Effect of Awe on Consumers’ Tipping Intention

Ran Li, Chinese University of Hong Kong, China

Read More

Featured

A Simple Step to Go Beyond Present: How Visual Entropy Cues Influence Temporal Focus and Consumer Behavior

Gunes Biliciler-Unal, University of Texas at Austin, USA
Raj Raghunathan, University of Texas at Austin, USA
Adrian Ward, University of Texas at Austin, USA

Read More

Featured

A Slack-Based Account of Pain of Payment

Justin Pomerance, University of Colorado, USA
Nicholas Reinholtz, University of Colorado, USA

Read More

Engage with Us

Becoming an Association for Consumer Research member is simple. Membership in ACR is relatively inexpensive, but brings significant benefits to its members.