Consumers Going Green: How Online Shopping Stimulates Sustainable Consumption

The current study explores the effects of the introduction of an online channel on sustainable consumption. We demonstrate that utilitarian shopping orientations in the online channel enhance sustainable product purchases of consumers who adopted online shopping compared to those who continued shopping only offline.



Citation:

Svetlana Kolesova, Emelie Fröberg, and Sara Rosengren (2020) ,"Consumers Going Green: How Online Shopping Stimulates Sustainable Consumption", in NA - Advances in Consumer Research Volume 48, eds. Jennifer Argo, Tina M. Lowrey, and Hope Jensen Schau, Duluth, MN : Association for Consumer Research, Pages: 463-464.

Authors

Svetlana Kolesova, Stockholm School of Economics
Emelie Fröberg, Stockholm School of Economics
Sara Rosengren, Stockholm School of Economics



Volume

NA - Advances in Consumer Research Volume 48 | 2020



Share Proceeding

Featured papers

See More

Featured

Don’t Forget the Accountant: Role-Integration Increases the Fungibility of Mentally Accounted Resources

Iman Paul, Georgia Tech, USA
Jeffrey Parker, Georgia State University, USA
Sara Loughran Dommer, Georgia Tech, USA

Read More

Featured

D4. How the Product Positioning Affect the Influence of Online Consumer Reviews on Consumer Intentions

Helison Bertoli Alves Dias, Federal University of Paraná
José Carlos Korelo, Federal University of Paraná
Danielle Mantovani, Federal University of Paraná
Cecilia Souto Maior, Federal University of Paraná
Paulo Henrique Muller Prado, Federal University of Paraná

Read More

Featured

“Slim-As-Luxury” Effect: Product Shape as Input to Luxury Perceptions

Ji Jill Xiong, National University of Singapore, Singapore
Yu Ding, Columbia University, USA
Gita Venkataramani Johar, Columbia University, USA

Read More

Engage with Us

Becoming an Association for Consumer Research member is simple. Membership in ACR is relatively inexpensive, but brings significant benefits to its members.