The Process of Enacting Consumer Utopias: an Ethnography of Digital Nomadism

We outline the process of how consumers self-transform as they move from a solid to liquid life. We conduct an ethnography of digital nomads which identifies a three stage process: breaking the chains, self-hacking a re-imagined life, and marketization. In doing so, we illuminate the nature of liquid consumer utopias.



Citation:

Aleksandrina Atanasova, Giana Eckhardt, and Katharina C. Husemann (2020) ,"The Process of Enacting Consumer Utopias: an Ethnography of Digital Nomadism", in NA - Advances in Consumer Research Volume 48, eds. Jennifer Argo, Tina M. Lowrey, and Hope Jensen Schau, Duluth, MN : Association for Consumer Research, Pages: 200-201.

Authors

Aleksandrina Atanasova, University of London - Royal Holloway, UK
Giana Eckhardt, Royal Holloway, University of London
Katharina C. Husemann, University of London - Royal Holloway, UK



Volume

NA - Advances in Consumer Research Volume 48 | 2020



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