Co-Consuming a Pet Home: Balancing Functionality and Aesthetics of a Taste Regime

We explore how the aesthetics and functionality of pet homes are balanced in the socio-material practices produced within digital platforms. The study draws on netnographically generated data related to pets and to interior decoration. The findings show how the practice of problematization appears interacted with various human and non-human entities.


Anu Norrgrann and Henna Syrjälä (2020) ,"Co-Consuming a Pet Home: Balancing Functionality and Aesthetics of a Taste Regime", in NA - Advances in Consumer Research Volume 48, eds. Jennifer Argo, Tina M. Lowrey, and Hope Jensen Schau, Duluth, MN : Association for Consumer Research, Pages: 97-100.


Anu Norrgrann, Hanken School of Economics
Henna Syrjälä, University of Vaasa


NA - Advances in Consumer Research Volume 48 | 2020

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