Co-Consuming a Pet Home: Balancing Functionality and Aesthetics of a Taste Regime
We explore how the aesthetics and functionality of pet homes are balanced in the socio-material practices produced within digital platforms. The study draws on netnographically generated data related to pets and to interior decoration. The findings show how the practice of problematization appears interacted with various human and non-human entities.
Anu Norrgrann and Henna Syrjälä (2020) ,"Co-Consuming a Pet Home: Balancing Functionality and Aesthetics of a Taste Regime", in NA - Advances in Consumer Research Volume 48, eds. Jennifer Argo, Tina M. Lowrey, and Hope Jensen Schau, Duluth, MN : Association for Consumer Research, Pages: 97-100.
Anu Norrgrann, Hanken School of Economics
Henna Syrjälä, University of Vaasa
NA - Advances in Consumer Research Volume 48 | 2020
The Journey That Makes Us: The Impact of Residential Mobility on Self-clarity and Consumer Motivation
Linying Sophie Fan, Hong Kong Polytechic University
Yajin Wang, University of Maryland, USA
Yuwei Jiang, Hong Kong Polytechic University
K13. When Does Humor Increase Sharing?
John Yi, University of Arizona, USA
Caleb Warren, University of Arizona, USA
When Too much “I” is Bad for “Us”: The Detrimental Effect of Selfie on Self -Brand Connection.
MEHAK BHARTI, Nanyang Technological University, Singapore
Sharon Ng, Nanyang Technological University, Singapore