A Sense of Who We Are: How Tv Viewing Contributes to Negotiating Couple Identity

This paper advances the understanding of the shared identity of couples through consumption. Using individual and group interviews, we explore how couple identity is created, negotiated, and enacted through the consumption of TV series. We identify the factors influencing the different levels of couple identity, collective, relational and individual.


Julien Schmitt and Mathilde Lapostolle (2020) ,"A Sense of Who We Are: How Tv Viewing Contributes to Negotiating Couple Identity", in NA - Advances in Consumer Research Volume 48, eds. Jennifer Argo, Tina M. Lowrey, and Hope Jensen Schau, Duluth, MN : Association for Consumer Research, Pages: 659-660.


Julien Schmitt, ESCP Europe, France
Mathilde Lapostolle, ESCP Europe, France


NA - Advances in Consumer Research Volume 48 | 2020

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