Examining the Ongoing Process of 'Hegemonic Legitimacy' of Meat: a Discursive Institutional Perspective on Market Maintenance

This paper focuses on the process of market maintenance in the context of meat. Through a discursive and hegemonic perspective on legitimacy, it highlights how market as a contingent hegemonic discourse continuously (re)create concept and object of meat and meat-eater subject position to maintain through different discursive struggles.



Citation:

Lucie WIART (University of Lille (2020) ,"Examining the Ongoing Process of 'Hegemonic Legitimacy' of Meat: a Discursive Institutional Perspective on Market Maintenance", in NA - Advances in Consumer Research Volume 48, eds. Jennifer Argo, Tina M. Lowrey, and Hope Jensen Schau, Duluth, MN : Association for Consumer Research, Pages: 782-786.

Authors

Lucie WIART (University of Lille, France, Deirdre Shaw (University of Glasgow, Nil Özçaglar-Toulouse (University of Lille, France



Volume

NA - Advances in Consumer Research Volume 48 | 2020



Share Proceeding

Featured papers

See More

Featured

Can Making Family Salient Improve Retirement Contributions? Evidence from Field Experiments in Mexico

Avni Shah, University of Toronto, Canada
Matthew Osborne, University of Toronto, Canada
Jaclyn Lefkowitz, IDEAS42
Andrew Fertig, IDEAS42
Dilip Soman, University of Toronto, Canada
Nina Mazar, Boston University, USA

Read More

Featured

G11. Sensory Placebo Effects: The Role of Sensory Signaling in Enhancing Marketing Placebos and Consumer Outcomes

Dan King, University of Texas Rio Grande Valley, USA
Sumitra Auschaitrakul, University of the Thai Chamber of Commerce

Read More

Featured

P5. Can(Can’t) Control, thus Try to Save (Earn): The Joint Effect of Perceived Control and Financial Deprivation on Financial Decisions

Min Jung Kim, Manhattan College

Read More

Engage with Us

Becoming an Association for Consumer Research member is simple. Membership in ACR is relatively inexpensive, but brings significant benefits to its members.