Examining the Ongoing Process of 'Hegemonic Legitimacy' of Meat: a Discursive Institutional Perspective on Market Maintenance

This paper focuses on the process of market maintenance in the context of meat. Through a discursive and hegemonic perspective on legitimacy, it highlights how market as a contingent hegemonic discourse continuously (re)create concept and object of meat and meat-eater subject position to maintain through different discursive struggles.



Citation:

Lucie WIART (University of Lille (2020) ,"Examining the Ongoing Process of 'Hegemonic Legitimacy' of Meat: a Discursive Institutional Perspective on Market Maintenance", in NA - Advances in Consumer Research Volume 48, eds. Jennifer Argo, Tina M. Lowrey, and Hope Jensen Schau, Duluth, MN : Association for Consumer Research, Pages: 782-786.

Authors

Lucie WIART (University of Lille, France, Deirdre Shaw (University of Glasgow, Nil Özçaglar-Toulouse (University of Lille, France



Volume

NA - Advances in Consumer Research Volume 48 | 2020



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