Do Survey Invitations Affect Non-Respondents?

This research suggests that survey invitations impair non-responding customers’ attitudinal and behavioral loyalty. A large-scale field experiment and three controlled experiments explore the mechanism behind the effect and offer guidance for market researchers on how to eliminate the effect. Furthermore, theoretical and methodological implications for survey effects research are discussed.


Kristina Schmidt, Walter Herzog, Maik Hammerschmidt, and Vicki G. Morwitz (2020) ,"Do Survey Invitations Affect Non-Respondents?", in NA - Advances in Consumer Research Volume 48, eds. Jennifer Argo, Tina M. Lowrey, and Hope Jensen Schau, Duluth, MN : Association for Consumer Research, Pages: 657-656.


Kristina Schmidt, Aston University, UK
Walter Herzog, WHU
Maik Hammerschmidt, University of Goettingen
Vicki G. Morwitz, Columbia University, USA


NA - Advances in Consumer Research Volume 48 | 2020

Share Proceeding

Featured papers

See More


F1. Reach out in the Darkness: How Unfair Treatments Shape Social Connection Motivation

Yijie Wang, Hong Kong Polytechic University
Yuwei Jiang, Hong Kong Polytechic University
Mandy Mantian Hu, Chinese University of Hong Kong, China
Ninghua Zhong, Tongji University

Read More


Decreasing Impatience with Bundled Donations

Sachin Banker, University of Utah, USA

Read More


Augmented Reality, Augmented Trust: How Augmented Reality Enhances Consumer Trust In Online Shopping

Alberto Lopez, Tecnológico de Monterrey, MEXICO
Rachel Rodriguez, Tecnológico de Monterrey, MEXICO
Claudia Quintanilla, Tecnológico de Monterrey, MEXICO
Raquel Castaño, Tecnológico de Monterrey, MEXICO

Read More

Engage with Us

Becoming an Association for Consumer Research member is simple. Membership in ACR is relatively inexpensive, but brings significant benefits to its members.