Do Survey Invitations Affect Non-Respondents?
This research suggests that survey invitations impair non-responding customers’ attitudinal and behavioral loyalty. A large-scale field experiment and three controlled experiments explore the mechanism behind the effect and offer guidance for market researchers on how to eliminate the effect. Furthermore, theoretical and methodological implications for survey effects research are discussed.
Citation:
Kristina Schmidt, Walter Herzog, Maik Hammerschmidt, and Vicki G. Morwitz (2020) ,"Do Survey Invitations Affect Non-Respondents?", in NA - Advances in Consumer Research Volume 48, eds. Jennifer Argo, Tina M. Lowrey, and Hope Jensen Schau, Duluth, MN : Association for Consumer Research, Pages: 657-656.
Authors
Kristina Schmidt, Aston University, UK
Walter Herzog, WHU
Maik Hammerschmidt, University of Goettingen
Vicki G. Morwitz, Columbia University, USA
Volume
NA - Advances in Consumer Research Volume 48 | 2020
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