Experiences As Ends (Versus Means) Bring More Happiness and Meaning

We tested whether pursuing an experience for intrinsic reasons (ends approach) versus extrinsic reasons (means approach) would differently affect consumer well-being. Two experiments revealed that people report more happiness and meaning when they think about their experiences as ends versus means to another end.



Citation:

Hankyul Bae and Kathleen Vohs (2020) ,"Experiences As Ends (Versus Means) Bring More Happiness and Meaning", in NA - Advances in Consumer Research Volume 48, eds. Jennifer Argo, Tina M. Lowrey, and Hope Jensen Schau, Duluth, MN : Association for Consumer Research, Pages: 1216-1216.

Authors

Hankyul Bae, University of Minnesota, USA
Kathleen Vohs, University of Minnesota, USA



Volume

NA - Advances in Consumer Research Volume 48 | 2020



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