#Cyborgs Are in Your Dreams, Thoughts, Talks, and Perhaps Next Door

Drawing on cyborg literature and Jung's archetypes, we examine the psycho-social effects of cyborgs' existence. Based on netnographic data, we identified four distinct archetypal manifestations but tied by one common point: controlling the sense of consumers' humanness. Our contributions are to technology, identity, and materiality discussions in the transhumanist era.



Citation:

Vitor M. Lima, Luís Pessôa, and Russell W. Belk (2020) ,"#Cyborgs Are in Your Dreams, Thoughts, Talks, and Perhaps Next Door", in NA - Advances in Consumer Research Volume 48, eds. Jennifer Argo, Tina M. Lowrey, and Hope Jensen Schau, Duluth, MN : Association for Consumer Research, Pages: 506-507.

Authors

Vitor M. Lima, York University, Canada
Luís Pessôa, Pontifical Catholic University of Rio de Janeiro
Russell W. Belk, York University, Canada



Volume

NA - Advances in Consumer Research Volume 48 | 2020



Share Proceeding

Featured papers

See More

Featured

F5. Alternative Food Consumption (AFC) Adoption and Low SES Youth Food Well-Being: From Precontemplation to Maintenance

Wided Batat, American University Beirut

Read More

Featured

The Impact of Anthropomorphized Cute Brands on Consumer Preferences for Distinctive and Majority-Endorsed Products

Marina Puzakova, Lehigh University
Nevena T Koukova, Lehigh University

Read More

Featured

Increasing Consumption of Larger Product Sizes through Symbolic Congruity: Size Label Color and Product Temperature

Seth Ketron, East Carolina University
Nancy Spears, University of North Texas

Read More

Engage with Us

Becoming an Association for Consumer Research member is simple. Membership in ACR is relatively inexpensive, but brings significant benefits to its members.