Cultures of Product Reviewing

How do expert reviews and online user reviews construct product quality information? This paper explores the social processes of product reviewing. It conceptualizes expert reviewing and user reviewing as two distinct ‘epistemic cultures’ and shows that these cultures vary across three epistemic processes: generating evidence, evaluating evidence, and presenting evidence.



Citation:

Mikkel Ørholm Nøjgaard and Niklas Woermann (2020) ,"Cultures of Product Reviewing", in NA - Advances in Consumer Research Volume 48, eds. Jennifer Argo, Tina M. Lowrey, and Hope Jensen Schau, Duluth, MN : Association for Consumer Research, Pages: 1210-1210.

Authors

Mikkel Ørholm Nøjgaard, University of Southern Denmark, Denmark
Niklas Woermann, University of Southern Denmark, Denmark



Volume

NA - Advances in Consumer Research Volume 48 | 2020



Share Proceeding

Featured papers

See More

Featured

Enhancing Perceptions toward In-Home Artificial Intelligence Devices through Trust: Anthropomorphism and Non-Branded Device Messages

Seth Ketron, East Carolina University
Brian Taillon, East Carolina University
Christine Kowalczyk, East Carolina University

Read More

Featured

H11. Not for Me: Identity Needs and Consumer Interest in Different Types of Co-creation

Lagnajita Chatterjee, University of Illinois at Chicago, USA
David Gal, University of Illinois at Chicago, USA

Read More

Featured

Felt Ambivalence: Exploring the Storage Structure and Role of Situational Relevance on the Accessibility of Dominant and Conflicting Reactions

Amit Surendra Singh, Ohio State University, USA
H. Rao Unnava, University of California, Davis

Read More

Engage with Us

Becoming an Association for Consumer Research member is simple. Membership in ACR is relatively inexpensive, but brings significant benefits to its members.