Cultures of Product Reviewing

How do expert reviews and online user reviews construct product quality information? This paper explores the social processes of product reviewing. It conceptualizes expert reviewing and user reviewing as two distinct ‘epistemic cultures’ and shows that these cultures vary across three epistemic processes: generating evidence, evaluating evidence, and presenting evidence.



Citation:

Mikkel Ørholm Nøjgaard and Niklas Woermann (2020) ,"Cultures of Product Reviewing", in NA - Advances in Consumer Research Volume 48, eds. Jennifer Argo, Tina M. Lowrey, and Hope Jensen Schau, Duluth, MN : Association for Consumer Research, Pages: 1210-1210.

Authors

Mikkel Ørholm Nøjgaard, University of Southern Denmark, Denmark
Niklas Woermann, University of Southern Denmark, Denmark



Volume

NA - Advances in Consumer Research Volume 48 | 2020



Share Proceeding

Featured papers

See More

Featured

Do Altruistic Individuals "Share" More Contents on Social Media?

Travis Tae Oh, Columbia University, USA
Keith Wilcox, Columbia University, USA

Read More

Featured

A Taxonomy of Opposition to Genetically Modified Foods

Philip M. Fernbach, University of Colorado, USA
Nicholas Light, University of Colorado, USA
Lauren Min, University of Colorado, USA

Read More

Featured

Penny for Your Preferences: Leveraging Self-Expression to Increase Prosocial Giving

Jacqueline R. Rifkin, Duke University, USA
Katherine Crain, Duke University, USA
Jonah Berger, University of Pennsylvania, USA

Read More

Engage with Us

Becoming an Association for Consumer Research member is simple. Membership in ACR is relatively inexpensive, but brings significant benefits to its members.