A Commons Approach to Consumer Ethics

In this conceptual paper, we introduce a commons approach to the consumer ethics literature. We move away from an individual approach, which focuses on how consumers make consumption decisions, to a collective approach, which conceptualizes how consumers can manage shared resources such as the environment via new consumer collectives.


Mikko Laamanen and Giana Eckhardt (2020) ,"A Commons Approach to Consumer Ethics", in NA - Advances in Consumer Research Volume 48, eds. Jennifer Argo, Tina M. Lowrey, and Hope Jensen Schau, Duluth, MN : Association for Consumer Research, Pages: 482-483.


Mikko Laamanen, emlyon business school
Giana Eckhardt, Royal Holloway, University of London


NA - Advances in Consumer Research Volume 48 | 2020

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