A Commons Approach to Consumer Ethics

In this conceptual paper, we introduce a commons approach to the consumer ethics literature. We move away from an individual approach, which focuses on how consumers make consumption decisions, to a collective approach, which conceptualizes how consumers can manage shared resources such as the environment via new consumer collectives.


Mikko Laamanen and Giana Eckhardt (2020) ,"A Commons Approach to Consumer Ethics", in NA - Advances in Consumer Research Volume 48, eds. Jennifer Argo, Tina M. Lowrey, and Hope Jensen Schau, Duluth, MN : Association for Consumer Research, Pages: 482-483.


Mikko Laamanen, emlyon business school
Giana Eckhardt, Royal Holloway, University of London


NA - Advances in Consumer Research Volume 48 | 2020

Share Proceeding

Featured papers

See More


Psychological Reactions to Human Versus Robotic Job Replacement

Armin Granulo, Technical University of Munich
Christopher Fuchs, Technical University of Munich
Stefano Puntoni, Erasmus University Rotterdam, The Netherlands

Read More


F9. Protection against Deception: The Moderating Effects of Knowledge Calibration on Consumer Responses to Ambiguous Advertisement Information

Joel Alan Mohr, Queens University, Canada
Peter A. Dacin, Queens University, Canada

Read More


F2. Can Stricter Ethical Standards Increase Tolerance for Ethical Misconduct?

Olya Bullard, University of Winnipeg
Sara Penner, University of Manitoba, Canada
Kelley Main, University of Manitoba, Canada

Read More

Engage with Us

Becoming an Association for Consumer Research member is simple. Membership in ACR is relatively inexpensive, but brings significant benefits to its members.