A Commons Approach to Consumer Ethics
In this conceptual paper, we introduce a commons approach to the consumer ethics literature. We move away from an individual approach, which focuses on how consumers make consumption decisions, to a collective approach, which conceptualizes how consumers can manage shared resources such as the environment via new consumer collectives.
Citation:
Mikko Laamanen and Giana Eckhardt (2020) ,"A Commons Approach to Consumer Ethics", in NA - Advances in Consumer Research Volume 48, eds. Jennifer Argo, Tina M. Lowrey, and Hope Jensen Schau, Duluth, MN : Association for Consumer Research, Pages: 482-483.
Authors
Mikko Laamanen, emlyon business school
Giana Eckhardt, Royal Holloway, University of London
Volume
NA - Advances in Consumer Research Volume 48 | 2020
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