The Influence of Store Spaciousness on Salience of Product Quality Versus Price During Product Evaluations
This research examines how the feeling of confinement influences customers’ product evaluations. Across five studies, the authors show that the feeling of confinement leads to a higher preference for products salient in quality compared to price. Further, this effect is mediated by perceived control.
Yenee Kim and Richard G. McFarland (2020) ,"The Influence of Store Spaciousness on Salience of Product Quality Versus Price During Product Evaluations", in NA - Advances in Consumer Research Volume 48, eds. Jennifer Argo, Tina M. Lowrey, and Hope Jensen Schau, Duluth, MN : Association for Consumer Research, Pages: 455-456.
Yenee Kim, EDHEC Business School, France
Richard G. McFarland, ESSEC Business School
NA - Advances in Consumer Research Volume 48 | 2020
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