Any Takers For Male Alex Vs. Female Alexa? the Impact of the Gender of Voice Technology on Consumer Choices

In the future, consumers’ interactions with voice technology will only increase. Most of these voices are currently female. Through an initial set of studies, we find that gender of voice technology brings stereotypes to bear on consumers' judgments that translates to products.



Citation:

Nirajana Mishra and Geeta Menon (2020) ,"Any Takers For Male Alex Vs. Female Alexa? the Impact of the Gender of Voice Technology on Consumer Choices", in NA - Advances in Consumer Research Volume 48, eds. Jennifer Argo, Tina M. Lowrey, and Hope Jensen Schau, Duluth, MN : Association for Consumer Research, Pages: 1184-1184.

Authors

Nirajana Mishra, Boston University, USA
Geeta Menon, New York University, USA



Volume

NA - Advances in Consumer Research Volume 48 | 2020



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