You Should Try It With This: Recommending Compatible Items Increases Perceptions of Expertise and Persuasiveness

We find that an individual’s mere mention of two or more products as compatible (i.e., go well together) can bolster perceptions that the individual is an expert within a product domain, subsequently improving consumers’ attitudes toward the products recommended by that individual.



Citation:

Jennifer D'Angelo and Francesca Valsesia (2020) ,"You Should Try It With This: Recommending Compatible Items Increases Perceptions of Expertise and Persuasiveness", in NA - Advances in Consumer Research Volume 48, eds. Jennifer Argo, Tina M. Lowrey, and Hope Jensen Schau, Duluth, MN : Association for Consumer Research, Pages: 1058-1053.

Authors

Jennifer D'Angelo, Texas Christian University, USA
Francesca Valsesia, University of Washington, USA



Volume

NA - Advances in Consumer Research Volume 48 | 2020



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