Slanguage & Cultural Value: It’S Lit to Say It - How Mainstream Slang Affect Online Wom

This paper examines the effects of using mainstream, popular slang in online WOM (e.g., “These Jordans are lit!”). We hypothesize that relative to non-slang equivalents (great), the perceived cultural value embedded in slang terms will increase consumers’ evaluations of the message and product. We test this hypothesis in four experiments.



Citation:

Shaheer Ahmed Rizvi, Sarah G Moore, and Paul Richard Messinger (2020) ,"Slanguage & Cultural Value: It’S Lit to Say It - How Mainstream Slang Affect Online Wom", in NA - Advances in Consumer Research Volume 48, eds. Jennifer Argo, Tina M. Lowrey, and Hope Jensen Schau, Duluth, MN : Association for Consumer Research, Pages: 1058-1053.

Authors

Shaheer Ahmed Rizvi, University of Alberta, Canada
Sarah G Moore, University of Alberta, Canada
Paul Richard Messinger, University of Alberta, Canada



Volume

NA - Advances in Consumer Research Volume 48 | 2020



Share Proceeding

Featured papers

See More

Featured

The Psychology of Fun: Inquiry into Consumers' Fun Experiences

Travis Tae Oh, Columbia University, USA
Michel Tuan Pham, Columbia University, USA

Read More

Featured

D3. Social Exclusion and WOM about Past versus Future Experiences

Melis Ceylan, Koc University, Turkey
Ezgi Akpinar, Koc University, Turkey
Selin Atalay, Frankfurt School of Finance and Management, Germany

Read More

Featured

Cues to Sincerity: How People Assess and Convey Sincerity in Language

Alixandra Barasch, New York University, USA
Juliana Schroeder, University of California Berkeley, USA
Jonathan Zev Berman, London Business School, UK
Deborah Small, University of Pennsylvania, USA

Read More

Engage with Us

Becoming an Association for Consumer Research member is simple. Membership in ACR is relatively inexpensive, but brings significant benefits to its members.