Immunizing Against Diversity: Feeling Disgusted Reduces Positive Diversity Beliefs

This study concerns with the impact of disgust on the evaluation of social groups and, more specifically, on the reduction of positive beliefs about increasing diversity in social groups. Three studies provided the test of our prediction that disgust (both chronically and state) reduces positive diversity beliefs.


Afra Koulaei, Luk Warlop, and Bjørn Ove Grønseth (2020) ,"Immunizing Against Diversity: Feeling Disgusted Reduces Positive Diversity Beliefs", in NA - Advances in Consumer Research Volume 48, eds. Jennifer Argo, Tina M. Lowrey, and Hope Jensen Schau, Duluth, MN : Association for Consumer Research, Pages: 1239-1239.


Afra Koulaei, Innland Norway University of Applied Sciences
Luk Warlop, Norwegian School of Management, Norway
Bjørn Ove Grønseth, University of South-Eastern Norway


NA - Advances in Consumer Research Volume 48 | 2020

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