Repetition Or No Repetition? Effects of Repetitive Numbers on Bundling Promotion
Consumers are constantly making decisions on numbers along with their journey of consumption. Our study examines the effect of repetitive numbers on bundling price (i.e., 2 for $2.22 vs. 2 for $$2.12) that consumers have higher intentions to purchase bundling products with repetitive number prices.
Citation:
Jintao Zhang, Hongjun Ye, Siddharth Bhatt, Haeyoung Jeong, and Rajneesh Suri (2020) ,"Repetition Or No Repetition? Effects of Repetitive Numbers on Bundling Promotion", in NA - Advances in Consumer Research Volume 48, eds. Jennifer Argo, Tina M. Lowrey, and Hope Jensen Schau, Duluth, MN : Association for Consumer Research, Pages: 1194-1194.
Authors
Jintao Zhang, Drexel University, USA
Hongjun Ye, Drexel University, USA
Siddharth Bhatt, Pennsylvania State University - Harrisburg
Haeyoung Jeong, Drexel University, USA
Rajneesh Suri, Drexel University, USA
Volume
NA - Advances in Consumer Research Volume 48 | 2020
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