Repetition Or No Repetition? Effects of Repetitive Numbers on Bundling Promotion

Consumers are constantly making decisions on numbers along with their journey of consumption. Our study examines the effect of repetitive numbers on bundling price (i.e., 2 for $2.22 vs. 2 for $$2.12) that consumers have higher intentions to purchase bundling products with repetitive number prices.



Citation:

Jintao Zhang, Hongjun Ye, Siddharth Bhatt, Haeyoung Jeong, and Rajneesh Suri (2020) ,"Repetition Or No Repetition? Effects of Repetitive Numbers on Bundling Promotion", in NA - Advances in Consumer Research Volume 48, eds. Jennifer Argo, Tina M. Lowrey, and Hope Jensen Schau, Duluth, MN : Association for Consumer Research, Pages: 1194-1194.

Authors

Jintao Zhang, Drexel University, USA
Hongjun Ye, Drexel University, USA
Siddharth Bhatt, Pennsylvania State University - Harrisburg
Haeyoung Jeong, Drexel University, USA
Rajneesh Suri, Drexel University, USA



Volume

NA - Advances in Consumer Research Volume 48 | 2020



Share Proceeding

Featured papers

See More

Featured

B2. The Prevention Oriented Chameleon: Mimicry in a Prevention Orientation Leads to More Brand Trust

Judith Willberger, Technical University of Munich
Gavan Fitzsimons, Duke University, USA

Read More

Featured

Narrative Transportation and Cognitive Responses: The Other Side of the Story

Rebecca Krause, Northwestern University, USA
Derek Rucker, Northwestern University, USA

Read More

Featured

Shopping for Freedom: Moroccan Women's Experience in Supermarkets

Delphine Godefroit-Winkel, Toulouse Business School, Casablanca Campus
lisa penaloza, Kedge Business School
Sammy Kwaku Bonsu, Ghana Institute of Management and Public Administration

Read More

Engage with Us

Becoming an Association for Consumer Research member is simple. Membership in ACR is relatively inexpensive, but brings significant benefits to its members.