Save Time For Better Life! the Effect of Time Saving on Quality Perception

Consumers form their perceptions of quality with different signals. This study examines a novel signal of quality – time – as consumers would associate time saved when shopping with the perceptions of quality of the products, the more time consumers save, the better quality of the products they perceive.


Jintao Zhang, Hongjun Ye, Siddharth Bhatt, Haeyoung Jeong, and Rajneesh Suri (2020) ,"Save Time For Better Life! the Effect of Time Saving on Quality Perception", in NA - Advances in Consumer Research Volume 48, eds. Jennifer Argo, Tina M. Lowrey, and Hope Jensen Schau, Duluth, MN : Association for Consumer Research, Pages: 1190-1190.


Jintao Zhang, Drexel University, USA
Hongjun Ye, Drexel University, USA
Siddharth Bhatt, Pennsylvania State University - Harrisburg
Haeyoung Jeong, Drexel University, USA
Rajneesh Suri, Drexel University, USA


NA - Advances in Consumer Research Volume 48 | 2020

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