Save Time For Better Life! the Effect of Time Saving on Quality Perception

Consumers form their perceptions of quality with different signals. This study examines a novel signal of quality – time – as consumers would associate time saved when shopping with the perceptions of quality of the products, the more time consumers save, the better quality of the products they perceive.



Citation:

Jintao Zhang, Hongjun Ye, Siddharth Bhatt, Haeyoung Jeong, and Rajneesh Suri (2020) ,"Save Time For Better Life! the Effect of Time Saving on Quality Perception", in NA - Advances in Consumer Research Volume 48, eds. Jennifer Argo, Tina M. Lowrey, and Hope Jensen Schau, Duluth, MN : Association for Consumer Research, Pages: 1190-1190.

Authors

Jintao Zhang, Drexel University, USA
Hongjun Ye, Drexel University, USA
Siddharth Bhatt, Pennsylvania State University - Harrisburg
Haeyoung Jeong, Drexel University, USA
Rajneesh Suri, Drexel University, USA



Volume

NA - Advances in Consumer Research Volume 48 | 2020



Share Proceeding

Featured papers

See More

Featured

The Experiential Advantage: A Meta-Analysis

Evan Weingarten, University of California San Diego, USA
Joseph K Goodman, Ohio State University, USA

Read More

Featured

How Residential Mobility Influences Donations

Yajin Wang, University of Maryland, USA
Amna Kirmani, University of Maryland, USA
Xiaolin Li, University of Texas at Dallas, USA
Nicole Kim, University of Maryland, USA

Read More

Featured

B6. A Study About the Moderator Effect of the Information Trust in the Relationships Between the Users´ Participation in Virtual Communities and the Benefits Obtained.

Sara Campo, Autonomous University of Madrid
Jano Jiménez, Autonomous University of Madrid
Natalia Rubio, Universidad Autónoma of Madrid
Nieves Villaseñor, Universidad Autónoma of Madrid
Mªjesus Yague, Universidad Autónoma of Madrid

Read More

Engage with Us

Becoming an Association for Consumer Research member is simple. Membership in ACR is relatively inexpensive, but brings significant benefits to its members.