Save Time For Better Life! the Effect of Time Saving on Quality Perception

Consumers form their perceptions of quality with different signals. This study examines a novel signal of quality – time – as consumers would associate time saved when shopping with the perceptions of quality of the products, the more time consumers save, the better quality of the products they perceive.



Citation:

Jintao Zhang, Hongjun Ye, Siddharth Bhatt, Haeyoung Jeong, and Rajneesh Suri (2020) ,"Save Time For Better Life! the Effect of Time Saving on Quality Perception", in NA - Advances in Consumer Research Volume 48, eds. Jennifer Argo, Tina M. Lowrey, and Hope Jensen Schau, Duluth, MN : Association for Consumer Research, Pages: 1190-1190.

Authors

Jintao Zhang, Drexel University, USA
Hongjun Ye, Drexel University, USA
Siddharth Bhatt, Pennsylvania State University - Harrisburg
Haeyoung Jeong, Drexel University, USA
Rajneesh Suri, Drexel University, USA



Volume

NA - Advances in Consumer Research Volume 48 | 2020



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