I Care About Why You Share: Inferences About Sharing Motives Influence Observers’ Engagement in Similar Experiences

We identify factors that drive different inferences about why others share about their experiences and demonstrate that perceiving others to share for extrinsically-motivated (vs. intrinsically-motivated) reasons decreases observers’ desire to consume similar experiences. This occurs because inferences about sharers’ motives influence observers’ own perceptions of how others might view them.



Citation:

Matthew James Hall and Daniel M. Zane (2020) ,"I Care About Why You Share: Inferences About Sharing Motives Influence Observers’ Engagement in Similar Experiences", in NA - Advances in Consumer Research Volume 48, eds. Jennifer Argo, Tina M. Lowrey, and Hope Jensen Schau, Duluth, MN : Association for Consumer Research, Pages: 1134-1138.

Authors

Matthew James Hall, Oregon State University, USA
Daniel M. Zane, Lehigh University



Volume

NA - Advances in Consumer Research Volume 48 | 2020



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