Social Media Users Are Penalized For Lacking Self-Control

People perceive that consumers who browse social media are more addicted and thus have less self-control, leading to several negative downstream consequences in both interpersonal and commercial contexts. These negative inferences are attenuated when the user restricts social media use, or when observers have positive attitudes towards social media.


In-Hye Kang, Yuechen Wu, and Neeru Paharia (2020) ,"Social Media Users Are Penalized For Lacking Self-Control", in NA - Advances in Consumer Research Volume 48, eds. Jennifer Argo, Tina M. Lowrey, and Hope Jensen Schau, Duluth, MN : Association for Consumer Research, Pages: 1134-1138.


In-Hye Kang, University of North Carolina at Greensboro
Yuechen Wu, Johns Hopkins University
Neeru Paharia, Georgetown University, USA


NA - Advances in Consumer Research Volume 48 | 2020

Share Proceeding

Featured papers

See More


O6. Be Aware of Your Suspicion: When “Being Suspicious” Ironically Leads to Suboptimal Judgment- and Decision-Making

Julie Verstraeten, Ghent University, Belgium
Tina Tessitore, INSEEC Business School, France
Maggie Geuens, Ghent University, Belgium

Read More


R5. Autonomy or Enjoyment? The Contingent Nature of Brand Ritual

Yaxuan Ran, Zhongnan University of Economics and Law
Echo Wen Wan, University of Hong Kong

Read More


The “Upper Limit Framing” Effect: Upper Limit Framing of a Cost Estimate Influences Consumption Choices

Sudipta Mukherjee, Virginia Tech, USA
Frank May, Virginia Tech, USA

Read More

Engage with Us

Becoming an Association for Consumer Research member is simple. Membership in ACR is relatively inexpensive, but brings significant benefits to its members.