Social Media Users Are Penalized For Lacking Self-Control

People perceive that consumers who browse social media are more addicted and thus have less self-control, leading to several negative downstream consequences in both interpersonal and commercial contexts. These negative inferences are attenuated when the user restricts social media use, or when observers have positive attitudes towards social media.


In-Hye Kang, Yuechen Wu, and Neeru Paharia (2020) ,"Social Media Users Are Penalized For Lacking Self-Control", in NA - Advances in Consumer Research Volume 48, eds. Jennifer Argo, Tina M. Lowrey, and Hope Jensen Schau, Duluth, MN : Association for Consumer Research, Pages: 1134-1138.


In-Hye Kang, University of North Carolina at Greensboro
Yuechen Wu, Johns Hopkins University
Neeru Paharia, Georgetown University, USA


NA - Advances in Consumer Research Volume 48 | 2020

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